Daily Beast president Rob Gregory is leaving the company to join the digital media company WhoSay, The Hollywood Reporter has learned.
Gregory will become chief revenue officer of the three-year-old company, where he will develop strategies for premium advertising, brand partnerships and other ways to monetize WhoSay’s web and mobile products, which include a fan app launched last month. The New York City-based company enables its 1,500-plus celebrity members — including Eva Longoria, CeeLo Green and golfer Rory McIlroy — to publish content across multiple social media platforms, and now also allows fan users — the website receives 12 million monthly visitors — to curate customized feeds based on their favorite stars.
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“WhoSay has built a platform that combines all the elements required for any premium media company of the future,” Gregory said in a statement. “The company reaches a highly social and mobile audience in a premium and brand-safe environment, and then combines that with very valuable and unique first-party data targeting. The unique benefits to advertisers are clear. I’m excited to use what I’ve learned in my years in media to help take WhoSay to the next level.”
Gregory became the first president of the newly-merged Newsweek Daily Beast Co. in September 2011, where he focused on brand strategy and digital advertising revenue for the company’s digital publications and events. Prior to that, he was president of the luxury lifestyle-focused Plum TV network following more than 20 years in the magazine industry. As group publisher at Maxim he supervised revenue streams on multiple platforms, and Rolling Stone and Men’s Health each published their largest issues ever while Gregory served as their publisher.
“We have spent the last two years building a groundbreaking media company,” WhoSay CEO Steve Ellis, who co-founded the company with CAA in 2010, said in a statement. “It is time to focus on developing our premium advertising platform for brand and agency partners. Rob has a tremendous amount of experience in entertainment and media across premium print, digital and mobile products, and is the right person to lead these efforts.”
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