Iterations: Inception, Courtesy of Public Relations

"FOR every reporter employed in America, around six people work in public relations: a few too many, some might think." So began The Economist's obituary for Daniel Edelman in January 2013, a sharp eulogy commemorating the life of a public relations giant. For decades, Edelman, in addition to founding and running the firm that bears his name today, successfully convinced legions of companies and brands to work with him to win the "air game" of public relations.

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