American Suzuki Ends Car Sales in US; Files Bankruptcy

American Suzuki Motor Corp. (ASMC) has announced its plans to realign its business to focus on the long-term growth of its Motorcycles/ATV and Marine divisions and has filed chapter 11 bankruptcy proceedings. Following a thorough review of its current position and future opportunities in the US automotive market, ASMC will shut down and discontinue new automobile sales in the continental country.

Even though the automaker is winding up their operations in the US, the owners of Suzuki automobiles will get all services from the company. All warranties will continue to be fully honored and automobile parts and service will be provided to consumers without interruption through ASMC?s parts and service dealer network, the automaker said.

According to the Japanese automaker, the realignment is intended to better position ASMC for long-term success and is a return to its roots in the U.S. market, which began with motorcycles. The automaker affirmed that they remain firmly committed to Motorcycles/ATV and Marine products and aims at long-term growth as economic conditions improve.

The company will continue to bring ASMC products to market, including its full lineup of sportbike, cruiser, touring, scooter, dualsport, motocross, off-road motorcycles and KingQuad ATV line, as well as its flagship DF300AP, state-of-the-art DF20A, and DF15A, among other models.

The main challenges that lead to the closure of ASMC?s US operations included low sales volumes, a limited number of models in its line-up, unfavorable foreign exchange rates, the high costs associated with growing and maintaining an automotive distribution system in the continental U.S.

The automaker added that they intend to work within its current U.S. Automotive dealer network to help structure a smooth transition from new automobile sales to exclusively parts and service operations, or, in some instances, an orderly wind down of dealership operations. ASMC intends to market and sell its remaining U.S. automobile inventory through its automotive dealer network.

via autoblog

Source: http://www.nitrobahn.com/news/american-suzuki-ends-car-sales-in-us-files-bankruptcy/

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