CTIA says goodbye to Enterprise and Applications conference, introduces MobileCON

Every year, the folks from CTIA like to invite industry experts out to their fall show called CTIA Enterprise & Apps. This year though will be a little different as they've now announced they're changing the name and some of the focus of the conference to go along with it. Now named MobileCON 2012 and debuting October 9-11, 2012 at the San Diego Convention Center, MobileCON 2012 focuses exclusively on the mobile enterprise IT community:

• Enterprise Industry Spotlight— MobileCON 2012's format and focus will attract wireless and telecom leaders and professionals with the opportunity to significantly advance business opportunities and the potential to change the global wireless ecosystem.
• Attendee Driven Experience— Attendees have the flexibility to choose the learning format that best fits their needs—whether that's immersive through the deep dives or interactive and peer-to-peer through the three thought leadership stages on the exhibit floor. Attendees can set their agenda to drop into any session and format that interests them. This flexibility will better facilitate networking, learning and information gathering. This year's show will feature M2M, security, mobile commerce, enterprise applications, cloud computing and vertical markets.
• New High-Impact, Short-Form Speaker Sessions— MobileCON 2012 introduces Bit Talks featuring a compelling, diverse lineup of IT leaders from influential companies addressing discrete topics in 15-minute segments. Each Bit Talk will identify one primary problem to be anticipated, avoided or solved and include three things that were learned through the deployment or implementation experience.
• Diverse, Compelling Keynote Speakers— CTIA has sought a roster of world-class speakers from the private and public sectors. Representing the organizations currently driving mobile enterprise innovation, MobileCON's speaker lineup will start the conversations that will drive the industry's agenda moving forward.

Given that Enterprise is huge business, it makes sense that CTIA would hold a conference with more dedication and focus given. They've managed to line up some great guest speakers although, right now, it looks like no one from Google has stepped up. Either way, we'll be there in San Diego in October to find out. You'll find the full press release below for your reading pleasure.

Source: CTIA

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